Working with the executives of Playbook Consulting has resulted in $1.5M in additional sales revenue. But aside from the revenue itself, AirClic gained intelligence from the experience of the Playbook sales executive in the field, helping to improve the company's focus on the market, positioning of its solution and ultimately in the product itself and the partners who help to bring it to market.

Playbook worked with executive management and a third-party marketing consultant on validation of the company's existing business plan and strategy. The team examined the company's challenges with market segmenation, competition, value propositions and product positioning, the selling process and overall sales execution. As a result of the team's work, additional funding was secured by the company's executive management team in an effort to execute on the revised business strategy.

Playbook's management team has identified and qualified sales opportunities for the TractPro product, and through those opportunities helped refine the sales process, selling partnerships and product offering. The relationship resulted in nine additional clients and expanded the company's client base into new vertical markets.

Playbook Consulting has developed the agenda and content for an upcoming management retreat. The content promises to improve business performance and achieve patient satisfaction that the practice has come to expect. Playbook has defined a program to teach value-based selling to the employees at each of the clinics, and for the staff in the optical shops as well. If the business can realize greater financial performance as a result of highlighting the value of the services they provide to patients, then everyone wins.