Playbook Consulting was founded in Southern California in 2002. Our focus is on perfecting the sales and training processes to deliver top-line growth and revenue predictability.

The company's founder, Corey Hutchison, has more than 15 years in Executive Sales Management for Fortune 500, Small-to-Medium size Enterprises (SMEs) and Start-Up technology companies.

Corey Hutchison’s experience and first-hand success as an individual contributor sales executive and as a senior sales manager combine with the insight he gained as CEO of a company operating in the fast-paced, rapidly changing, highly solution oriented enterprise software and application service businesses. Corey’s high energy, motivating personality and his natural affinity for effective communication, human interaction and team building prove he knows how to deliver individual results and results through others.

Corey's initial sales responsibilities were with IBM selling mainframe hardware, software and service solutions to the petroleum industry. His responsibilities at IBM later included leading a thirty-eight person sales team responsible for $38 million in sales to IBM’s strategic account Atlantic Richfield Company

Corey joined Platinum Technology Incorporated and covered eight states as an individual sales contributor. He was Platinum’s Salesperson of the Year a year later. He was quickly promoted to sales management responsibilities as Regional Vice President and then Senior Vice President responsible for all sales operations in thirteen states. When Platinum was acquired by Computer Associates, Corey joined Cognos Software as an Area Vice President of Sales with responsibilities for pre-sales, sales, marketing, consulting and education in thirteen states and all of Western Canada. He was named Most Valuable Player at Cognos in his first year.

As Chief Executive Officer of Aqueduct from 2000 to 2002, Corey quickly developed a start-up outsourced e-commerce service provider into a leader in its category. He accomplished this by re-branding the company, securing financing for the company’s growth from venture firms, reducing costs and increasing revenues by 80% over eighteen months.

Corey’s passion for selling is palpable. He is a firm proponent of proven professional selling methodology and hiring the best as the foundation for selling success. As a result, Corey founded Playbook Management Consulting indulging his passion by assisting management in companies looking to establish effective direct selling organizations or to improve the effectiveness of their existing sales organizations through process audit, management consulting and education/training.

Corey is a graduate of the University of Notre Dame. He has written a book titled "Sales Audit", which showcases his clear competency in effective sales management processes.

 

 

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